Trendyol.com, an Istanbul, Turkey-based fashion e-commerce company, has raised $26m in funding.
This funding, which brings the total amount raised by the company to date to over $50m, will be used to enhance the customer service, scale operations, increase the number of members and further expand within Turkey as well as other markets.
Launched in March 2010 by CEO Demet Mutlu, Trendyol.com offers fashion brands at discounted prices to four million members. It also owns its own fashion line Milla, a brand created via crowdsourcing. The company operates in a new 150K square foot warehouse in Istanbul and has over 350 employees.
The management team also includes Managing Partner Begum Tekin.