Founded in March 2011 and led by CEO Jamie Conyngham, CIO David Kainer and CTO James D’Arcy, Tapit provides near field communication (NFC) technologies designed to market a company’s brand and deliver campaigns to customers’ mobile phones. The company works with innovative agencies, brands, handset manufacturers and carriers to provide NFC Marketing services including:
– mobile commerce i.e. impulse purchases via a mobile website,
– coupons/discount code distribution for retail,
– ticketing – purchase any rail, movie, airline, concert or event ticket,
– social Community building e.g. Facebook likes, Twitter follows etc,
– surveys and brand reviews,
– content delivery in text, audio or video format.