Nanigans, Inc., a Boston, MA-based real-time bidding platform for the Facebook ads marketplace, has closed a $3m Series A financing.
The round was led by Avalon Ventures, with participation from Boston-based Angel investors.
In conjunction with the funding, Rich Levandov, Managing Director at Avalon Ventures, has joined Nanigans’ Board.
The company intends to use the funding to expand its team (http://www.nanigans.com/jobs.html) and its Ad Engine platform.
Led by founder and CEO Ric Calvillo, Nanigans offers a Facebook advertising solution, which automates campaign management at scale and optimizes for downstream actions such as Likes, app installs, registrations, virality and purchases.
It delivers social ads for over 200 customers including Bonobos, CrowdStar, EA, Gilt Groupe, PopCap Games, and RockYou.
The company’s management team includes Rishi Dean, SVP Product, Derek Yimoyines, and John Saitta, SVP Operations.