Monetate, a Philadelphia, PA-based provider of testing, targeting, and personalization solutions for websites, has closed a $15m Series B funding.
The round was led by OpenView Venture Partners. In 2010, the company secured $5.1m in Series A financing from First Round Capital, Floodgate Fund and other institutional investors (read here).
Founded in 2008 by and David Bookspan and CEO David Brussin, Monetate provides marketers with a cloud-based marketing platform to control the consumer website experience. It allows marketers design to and run multiple concurrent messaging and promotional campaigns while simultaneously testing them in real time.
Clients include PETCO, Urban Outfitters, The Sports Authority, QVC, Casual Male Retail Group, GSI Commerce, Brookstone, L’Occitane, and Dick’s Sporting Goods.