We R Interactive, a London, UK-based social games publisher formed in June 2010, has received an investment of undisclosed amount from Christian Purslow.
Christian Purslow, who is the former Managing Director of Liverpool FC, has joined the board as Non-Executive Independent Director. We R Interactive’s Board already included CEO David Rose, Chairman Richard Dale and Co-Founders Oli Madgett, Tom Thirlwall and Chris Kelly.
Before joining Liverpool FC, Purslow was a Founding Partner of MidOcean Partners, a New York and London-based mid-market private equity firm, where he remains a significant investor and a member of its Executive Board. He was also a Director at Morgan Grenfell Private Equity and a founding partner at Deutsche Bank Capital Partners.
In May 2011, We R Interactive raised $5m in second funding round (read here). It is now using the funds to support the ongoing development and global expansion of its first game, I AM PLAYR, which allows players to live the life of a professional footballer, as well as expanding its product portfolio into other sports and further genres including music and fashion.
The company recently signed former England and Arsenal full back and BBC football pundit, Lee Dixon to contribute script and storyline ideas for I AM PLAYR. He also backed We R Interactive.
Launched in March 2011 and played across Facebook and a dedicated website, the game fuses live action video, interactive story-telling and first-person perspective game play in order to generate an original narrative, where the storyline is dictated by the player’s decisions and actions both on and off the pitch.