Empire Avenue, an Edmonaton, CA-based social stock market, has raised $1.2m in funding.
The round was led by Crosslink Capital, with participation from iNovia Capital, BioWare co-founders Drs. Ray Muzyka and Greg Zeschuk, Ben Narasin, TriplePoint Capital, former THQ and Take-Two executive Jeff Lapin, Kevin Swan and Dr. Boris Wertz of Vancouver-based Wertz Media Ventures.
The company intends to use the funds to grow its team and further expand its platform.
Led by CEO Duleepa Wijayawardhana, Empire Avenue is a social stock market, where users are the “company” and their product and value is determined by what they do online and the networks they create. The site allows everyone to embrace and grow their personal brand, make new value-based connections online and get the most out of social media. It offers a range of metrics to show users the value of their networks on sites like Facebook, Twitter, YouTube, LinkedIn and Flickr. Empire Avenue has also added scoring for Foursquare and Instagram.
The market has users in more than 190 countries.