BrightTag Inc., a Chicago, IL-based provider of a SaaS technology platform that provides a connectivity layer between first-party data and the marketing and analytics services supporting a website, to the digital marketing industry, has raised an additional $5m.
This brings the total amount raised by the company to date to $8m (click here).
The round was led by New World Ventures, with participation from existing investors TomorrowVentures, EPIC Ventures and the I2A Fund.
The company intends to use the funding to expand its sales efforts.
Led by CEO Mike Sands, BrightTag provides data management solutions that enable online publishers and marketers to streamline the management and complexity of advertising and data-gathering tags.
Clients include top brands and hundreds of online marketing and analytics providers such as Orbitz, Starcom MediaVest Group, Bluefly, Inc. and AccuQuote.
BrightTag has offices in New York and Palo Alto.