Visual Revenue Inc., a New York-based provider of predictive analytics for online media, has secured $512K in funding.
The round was led by Lerer Ventures, SV Angel, Kima Ventures and NYC Seed, with participation from 10 individual angel investors.
The company intends to use the funds for product development.
Officially launched in January 2011 by CEO Dennis R. Mortensen, Visual Revenue provides real-time recommendations on content placement for a publisher’s web front pages, mobile and tablet editions and their syndicated feeds. It works with all Front Page layouts and requires no change to existing processes.
Customers currently include more than 40 online publishers.