Syncbak, a Marion, IA-based provider of a platform that enables broadcasters to launch personalized TV via the internet, has closed a Series B financing round.
New and existing backers include the National Association of Broadcasters, the Consumer Electronics Association, Northwest Broadcasting and three former executives of NBC.
This brings the total amount raised by the company to $5.6m.
Syncbak is using the funds to hire additional staff, continue building out its network of connected affiliates, and complete its trial of internet TV technology in fifty television stations this summer.
The company’s technology, which is driven by proprietary hardware, enables broadcast partners to stream personalized or 1:1 TV to authenticated viewers on connected devices.
Syncbak was founded in 2009 by CEO Jack Perry.