Diversion, Inc., a Los Angeles, CA-based gaming studio, has closed a Series B strategic funding round of undisclosed amount.
The investment was led by TomorrowVentures, Hearst Corporation, and The Tornante Company LLC (which is backed by Michael Eisner), with participation from producer Marcy Carsey and VC investor Art Bilger.
The company intends to use the funds to continue to develop entertainment-based social games and expand its scope.
Diversion’s titles include FameTown, where users play the role of an actor trying to climb the celebrity social ladder, and the recently launched The A-List, a social game where users star in virtual movies to gain fame, fortune, and notoriety among other industry professionals.
The company, which also closed a $1m advertising deal with Sony Pictures, was founded in 2010 by Dayvid Iannaci (CEO), Amir Haleem (CTO), Chris Bruce (Lead Developer), Jason Carlton, (VP, Content) and Shawn Fanning and Michael Eisner (board advisors).