crealytics GmbH, a Passau, Germany-based search engine marketing company, has received a growth financing of undisclosed amount.
Investors include new backers LBBW Venture Capital GmbH and Mountain Super Angel AG, and existing shareholder Bayern Kapital.
The company intends to use the funds to further develop its proprietary search engine marketing software camato, which automates the entire operational process of PPC advertising.
Founded at the end of 2008 by CEO Andreas Reiffen and Christof König as Spin-off of the University of Passau, crealytics currently employs 25 people.
Customers include among the others Neckermann.ch, Hotel.de, Navabi.de, US retailers and as well as many German online shops.