Affinity Solutions, a New York-based provider of partner-based rewards and marketing programs in the U.S., received a significant investment from Chestnut Hill Ventures.
The company intends to use the proceeds for new customer engagement and development of targeted marketing technologies.
Founded in 1998 and led by President and CEO Jonathan Silver Affinity Solutions provides relationship marketing and partner-based targeted programs to hundreds of clients. Leveraging proprietary analytics applied to a range of customer data in a privacy-controlled manner, the company delivers the retailer incentives and rewards most likely to drive desirable customer behavior for its bank and retailer partners.
The company has partnerships with over 450 national and regional banks, including Sovereign Bank, U.S. Bank, and Capital One, as well as over 25,000 retail partners.