TellApart, Inc., a Burlingame, CA-based provider of a dynamic display ad remarketing solution, raised $13m in a Series B funding.
Investors include Bain Capital Ventures and Greylock Partners.
In conjunction with the funding, which brings the total amount raised by the company to date to $17.75m, Ajay Agarwal, managing director at Bain Capital Ventures, will join TellApart’s Board of Directors.
Founded in 2009 by ex-Google product and engineering executives Josh McFarland (CEO) and Mark Ayzenshtat (CTO), TellApart helps e-commerce firms collect and organize customer data to increase sales. It provides:
- a customer data platform that computes a proprietary Customer Quality Score (CQScore) for each individual shopper based on data collected from onsite behavior
- a transactional retargeting application that retargets only high-value prospects with personalized, product-specific display ads.
Customers include CafePress, Diapers.com, Drugstore.com, eBags and Hayneedle.