Moda Operandi, a US-based online luxury retailer, has raised $10m in Series B funding.
The round was led by New Enterprise Associates, with participation from existing investor New Atlantic Ventures.
Launched in February by CEO Aslaug Magnusdottir and Lauren Santo Domingo, Moda Operandi allows members to pre-order complete collections including exclusive ready-to-wear, accessories and jewelry from respected designers immediately following their runway shows. It works designers such as Marc Jacobs, Isabel Marant, Proenza Schouler, Vera Wang and Missoni.
Members can also receive recommendations from top stylists, access to a personal shopping assistant, and use tools to review looks from every angle.