Burt Raises SEK20M in Funding
Burt, a Göteborg, Sweden-based company that develops an analysis tool for online advertising, has raised SEK20m in funding.
The round was led by Industrifonden, which is investing SEK14m with participation from current owners.
The company plans to use the funds to expand internationally and further develop its solution.
Founded in 2009 by CEO Gustav von Sydow and Gustav Martner, Burt provides Rich, an analysis platform designed to help brands, creative agencies and media measure, analyze and improve online advertising. It allows users to analyze the environments where ads are displayed, see how many other ads are on each page and which ads have been seen by users.
Customers include SAS, Bonnier and Stampen, among others.