July Systems, a global mobile media company, has received a follow-on investment of undisclosed amount from Intel Capital.
The company intends to use the proceeds to invest in in technology, operations and expand its team.
July Systems developed a cloud-based mobile platform that is designed to allow customers worldwide to build, manage, market and monetize rich mobile experience quickly and effectively.
Customers include global brands such as ESPN, CBS Sports, NBA, NFL, Turner Broadcasting, NBCU, Univision, Sports Illustrated, Wall Street Journal Disney and others. Founded in 2001 and led by by founder and CEO Rajesh T.S. Reddy, the company has offices in Los Angeles, New York, Atlanta, Bangalore, Mumbai and Kuala Lumpur.
The investment was made by the $250m Intel Capital India Technology Fund. Other backers in the company include Sequoia Capital and Footprint Ventures