Informous, a B2B content marketing platform enabling businesses to reach highly targeted audiences with specific content, generating more informed and qualified leads, recently closed a venture financing round of undisclosed amount.
The round was led by GSA Venture Partners, with participation from The Grosvenor Funds and New Markets Venture Partners.
The company intends to use the funds to expand its sales and marketing efforts to continue to grow in the packaging and plastics industries while extending its reach in other vertical markets.
Funding Supports Sales and Marketing Expansion in Packaging and Plastics Industries
Led by CEO Len Ostroff, Informous enables buyers from the packaging and plastics industries to research, compare and request information from multiple vendors in one place. Its platform helps buyers find the solutions they need and helps suppliers market the solutions they provide. Informous aggregates and curates existing white papers, brochures, videos and many other types of content from companies and then optimizes, categorizes and distributes it to be easily found by buyers during their research process.
In conjunction with the financing, Brian Hirsch, Managing Partner at GSA Venture Partners, and C. Bowdoin Train, Managing Partner of The Grosvenor Funds, have joined the company’s board of directors.