Investors include Michael Dearing of Harrison Metal, Jeff Clavier of SoftTech VC, Reid Hoffman of Greylock Discovery Fund, Bill Trenchard of Founder Collective and Alex Lloyd of Accelerator Ventures.
In conjunction with the funding, the company announced the public launch of its new service (emerging from a six-month private beta) that is designed to connect businesses to a community, known as Gigwalkers, who gets paid to use the free Gigwalk iPhone App to collect, capture and report real-world data during their everyday activities.
Led by CEO and co-founder Ariel Seidman, Gigwalk connects businesses to the community, whose members completes a variety of paid, on-location tasks (called Gigs) using their iPhone to verify a street name, photograph a menu, report on red-light cameras, confirm product placements in stores, and others.
Clients include both Fortune 500 companies and local businesses across industries, including mapping, real estate, local, travel, government, consumer research, and retail. Gigwalk is currently active in seven metropolitan areas, including Los Angeles, San Francisco, New York City, Chicago, Philadelphia, Boston, and Miami.
Gigs typically range from $3 to $90 depending on the task and time needed to complete it.