Claritics, Inc., a Mountain View, California-based provider of a suite of SaaS social intelligence applications, has received $1.5m in Series A financing.
Investors include Cervin Ventures and TiE Angels.
The company intends to use the funds to enhance its analytics suite, expand operations and sales and marketing efforts, as well as grow its engineering team.
Led by CEO and co-founder Raj Pai, Claritics has developed social intelligence applications that track data from across multiple social platforms in real-time to allow to allow game developers, marketers and social commerce companies take action on their acquisition, engagement and monetization campaigns.
The platform, which has been in private beta with a number of media companies and Facebook application developers, including Grab Games, Hallmark’s Social Calendar and others, will soon be launched in open beta.
FinSMEs
12/05/2011