Marin Software, a San Francisco, CA-based provider of an online advertising management platform for advertisers and agencies, has raised an additional $16m in Series E financing.
The round was led by Crosslink Capital, with participation from existing investors Benchmark Capital, DAG Ventures, Focus Ventures and Triangle Peak Partners.
Marin Software intends to use the new funds to expand its global customer base, which includes advertisers and agencies spanning diverse industries such as retail, education, financial services, insurance, travel, lead generation, automotive, B2B, and local. The capital will also support continued international growth. The company recently opened new offices in Singapore and Shanghai and plans to expand into France, Australia, and Brazil in 2011.
In conjunction with the funding, Eric Chin, partner at Crosslink Capital, will join the company’s Board as an observer. In addition, John Kaelle, former Shutterfly VP of Finance has joined the executive team as Executive Vice President and CFO.
Led by CEO and founder Chris Lien, Marin Software offers advanced applications for managing Facebook ads, as well as a complete workflow, analysis, and optimization solution for advertisers and agencies seeking to manage display retargeting as an integrated part of the online media mix.