ideeli, Inc., a New York City-based members-only flash sale retail company in the mass-affluent segment, completed its $41m Series C financing.
The round was led by Next World Capital, with participation from Cue Ball Capital and existing shareholders StarVest Partners, Constellation Growth Capital and Kodiak Venture Partners.
The company intends to use the new capital to support its growth through new initiatives, including category expansions, partnerships, technology enhancements, marketing campaigns, attracting new professionals and enhancing the member experience.
In conjunction with the funding, Next World’s managing partner and founder, Sebastien Lepinard, has joined ideeli’s board of directors.
Launched in 2007 by CEO Paul Hurley, ideeli is an online retail site dedicated to delivering a daily shopping experience with an offering across the apparel, accessories, home, shoes, kids, travel and lifestyle categories. The company now has over 4m members across the United States.