SponsorPay, a Berlin, Germany-based international ad-funded payments platform, has closed a US$5m Series A2 funding.
Investors include Nokia Growth Partners (NGP) and existing partners. The $5m Series A round was closed in June 2010.
The company intends to use the funds to expand to mobile platforms. SponsorPay’s new SDKs for all smartphone platforms give mobile game and application developers access to a diverse portfolio of distribution and monetization products including application installs, surveys, trials, lead generation and videos.
Co-founded by CEO Andreas Bodczek and CRO Janis Zech, the company has built a platform that helps online publishers monetize their users more effectively and advertiser clients achieve their campaign objectives.
SponsorPay’s solution handles campaign optimization, billing, fraud prevention and 24/7 customer support.