Operative Media Inc., a New York-based advertising business management company, raised $10m in funding.
Investors include ORIX Venture Finance and an undisclosed investment firm.
The company intends to use the funds for:
– go-to-market initiatives
– expansion in key geographical markets, such as North America, United Kingdom, Australia and Brazil, primarily through hiring sales professionals.
– extension of portfolio of offerings.
Established in 2000 and led by CEO and President Michael Leo, Operative recently launched Operative.One, which joins the demand and supply sides of the advertising ecosystem and integrate all processes and systems necessary to package, sell, traffic, manage, optimize and bill ads. The company also acquired Solbright, a pioneer in digital advertising operations solutions.
Customers include major media clients such as The Wall Street Journal, NBC Universal, National Public Media, MSN and OMD.