Clickatell, a provider of Personalized Priority Messaging-based services to enable financial transactions over the mobile phone in developing countries, has raised $12m in a Series B venture funding round.
The round was led by Sequoia Capital and DAG Ventures.
The company intends to use the funds to continue to expand into new service areas and geographies
Clickatell’s platform is used by organizations worldwide to deliver targeted, time-sensitive alerts, notification, reminders, responses, updates, answers, verifications and promotions with unprecedented levels of receipt, readership and response.
In the United States, the company is launching a new web-based solution that is designed to enable small and medium sized companies to more easily deploy Personalized Priority Messaging in their business.
Founded in 2000 in South Africa by CEO Pieter de Viliers and based in Redwood City, Calif., Clickatell serves more than 13,000 customers including enterprise, government, medium and small business customers and application developers.