Abe’s Market, a Buffalo Grove, IL-based online marketplace for natural products, has closed a $3.4m Series A financing round.
The investment was led by Accel Partners, with participation from existing backer Index Ventures and other business angels.
The company intends to use the funds to expand its marketing efforts.
Launched in October 2009 by Jon Polin and Richard Demb, Abe’s Market offers an online presence for small to large companies looking to expand their reach beyond regional markets, and gives consumers a single shop with a wide choice of natural products. The company now works with nearly 300 vendors including corporate executives, father-daughter teams, manicurists, and others who wished to launch a green business.
The company is also developing innovative marketing programs, which include:
– “Share It”, in which shoppers get an instant 10 percent off their order just for sharing their shopping cart with friends, and
– “Abe’s Live”, a series of live online broadcasts that give consumers a chance to meet and interact with the people behind the products they buy.