Tapjoy, Inc., a San Francisco, California-based provider of monetization, distribution and publishing services for social and mobile applications on the iOS, Android and Facebook platforms, raised $21m in venture capital funding.
The round was led by Rho Ventures, with participation from existing investors InterWest Partners, North Bridge Venture Partners and D. E. Shaw Ventures. The round brings the total amount raised by the company to date to over $40m.
Tapjoy intends to use the capital to further invest in application media licensing and incubation opportunities.
In conjunction with the funding, Mark Leschly, Rho Ventures managing partner, joins Tapjoy’s board of directors.
The company’s distribution services include the cross-platform viral notification channel Social K-Factor (formally called SocialKast), the cross-app promotion bar AppStrip, and the Pay-Per-Install advertising network.
Customers include app developers and advertisers such as GameDuell, Tapulous, Glu, Pinger, Playdom, Kayak, Barnes & Noble, MTV, Bing, Fandango, Groupon and Intuit.