NetProspex Inc., a Waltham, MA-based Data as a Service (Daas) provider for B-to-B sales and marketing decision makers, has raised $5.5m in Series B venture capital financing.
The round was led by Edison Ventures, with participation from existing investors.
The company intends to use the funds to expand sales and marketing efforts as well as the existing service offerings including its trademark CleneStep(TM) verification process and its recently launched SocialStep(TM) platform.
NetProspex solutions are designed to help B-to-B decision makers find, reach, and connect with more than 16 million sales prospects in a direct and measurable way.
The company was founded in 2006 by online publishing and marketing industry veterans Gary Halliwell and Jeff Clewley.
FinSMEs
09/12/2010