Media6Degrees, a New York-based provider of social targeting solutions, closed a $17m Series B financing.
Investors include Menlo Ventures, U.S. Venture Partners and Venrock.
In conjunction with the funding, Mark Siegel, managing director of Menlo Ventures, has joined the company’s board of directors.
Media6Degrees intends to use the new capital to invest in staff and technology to further develop offerings based on its Social Targeting technology, which is designed to build and optimize audiences based on a brand’s existing customers, and deliver high-performing advertising campaigns at scale.
Media6Degrees, which currently has 60 employees, operates offices in San Francisco, Chicago, Boston, Atlanta and London.