Lotame Solutions, a New York, NY-based marketing technology company, has closed a $11m Series C funding.
The round was led by Emergence Capital, with participation from existing investors Hillcrest, Battery Ventures, and Pinnacle Ventures. In conjunction with the financing, Lotame has also secured a growth capital line from Pinnacle.
The company’s audience data management platform (DMP), Crowd ControlTM, integrates with web publishers to activate audiences through data-driven display advertising.
Lotame, which is led by CEO Andy Monfried, is a member of the Network Advertising Initiative (NAI), the Interactive Adverting Bureau (IAB), and the Online Publishers Association (OPA).
The company has also added Bruce Budkofsky, who will lead Lotame’s new department as VP of Platform Sales and Services alongside Current CMO Eric Porres, as well as Andrew Bradway, who will be Director of Platform Recruitment, working out of the Columbia, MD-based office.