RingRevenue, Inc., a Santa Barbara, CA-based provider of call performance marketing solutions, closed a $4m round of funding.
The investment, which was led by GRP Partners and Rincon Venture Partners, brings the total amount raised by the company to date to $7.5m.
RingRevenue intends to use the capital to expand its customer development and support teams and advance its voice, mobile and ad management technology. The company also plans to extend its presence outside of the U.S.
RingRevenue’s call performance marketing platform provides a balanced feature set for advertisers and publishers to set up and manage call-based promotions. Its tracking and analytics are designed to increase revenues from mobile, print and other “offline” media while improving the performance of online campaigns such as search, email and display.
The company has partnered with leading online performance marketing networks, including Commission Junction, LinkShare, the Google Affiliate Network and ShareASale, RingRevenue.