myThings, a European provider of online advertising solutions, has secured $6m in third round of funding.
The round was led by T-Venture, with participation from Accel Partners, Carmel Ventures, Dot Corp and GP Bullhound.
The company intends to use the funds to scale its sales, marketing and R&D operations throughout Europe. myThings is currently present in the UK, France, Germany and other European markets.
The company’s technology enables online retailers and marketers to retarget their campaigns based on user intent, who are retargeted while they browse the Internet.
It only uses non-personally identifiable information to perform its retargeting service.Clients include Price Minister, Republic, PIXMania, Karen Millen, Etam and Orange.
myThings has main offices in London, Paris and Tel Aviv.