MeinProspekt.de, a Munich, Germany-based provider of a platform for digital and mobile leaflet advertising, has received a start up financing of undisclosed amount from High-Tech Gründerfonds.
The company intends to use the proceeds from the investment to further expand new marketing channels and to continue to develop its product and technology.
MeinProspekt.de enable consumers to search through the advertising leaflets of more than 300 vendors. They can easily categorize their search by product type, region or retailer, to quickly find what they are looking for on their computer or on mobile phone (iPhone and Android). The platform also lists additional information on retailers, such as opening hours of individual branches and pin-pointing of their location on a displayed map.
MeinProspekt.de, which is already popular among users and major retail chains including Aldi, Lidl and Media Markt, had recently closed its first round of financing with Mountain Super Angel AG.