DataPop, a Los Angeles, CA-based paid search ad management platform that creates ad campaigns optimized for relevance, has closed a $1.7m round of funding.
The round was led by Rincon Ventures, with participation from IA Ventures, Momentum Ventures, Accelerator Ventures and a group of angel investors.
Founded in 2008 by Yahoo! and Overture Services alums Jason Lehmbeck, CEO/Co-Founder and John Zimmerman, COO/Co-Founder, the company has developed a technology designed to help consumer brands increase ad performance and save costs.
By leveraging an advertiser’s offer data, including pricing details, promotions, product specs, and retail locations, the DataPop platform algorithmically generates keywords, landing pages, geo-targets, and ad copy. Each offer is then matched to a searcher’s specific intent.
DataPop is currently in private beta and will be rolling out a self-serve platform throughout the coming year.