boo-box, a São Paulo, Brazil-based operator of an on-line ad system for social media, has received an investment of undisclosed amount from Intel Capital.
boo-box intends to use the funds to accelerate development of targeting and optimization tools, and to strengthen business operations.
The company’s services range from ad serving to affiliate marketing, addressing all types of advertising needs in social media. boo-box’ platform allows advertisers to scale, control, target and optimize their campaigns and publishers to attract audiences and make money with their websites or blogs. According to the company, the network includes 13,000 registered publishers.