Badgeville, a Palo Alto, CA-based start up that develops a Social Rewards and Analytics Platform, has closed its series A financing round.
The company intends to use the capital to hire new professionals (E-mail: [email protected]) and to continue to develop its solutions, which are designed to help publishers and marketers measure user behavior and engagement through loyalty, participation and rewards, game mechanics and analytics.
Among the others, investors include former COO of eBay Maynard Webb, Palantir founder Joe Lonsdale, Pejman Nozad, Felix Investments, Zain Khan, and senior executives from PayPal, Chegg.com, Shopping.com, Drugstore.com and Warner Music.
FinSMEs
23/11/2010