Optify, a Seattle, WA-based provider of hosted, enterprise search engine optimization (SEO) and social media software, has secured $6.1m in funding.
The round was led Triangle Peak Partners, with participation from existing investor Madrona Venture Group and several angels and industry veterans, including:
– Mark Wachen, founder of Upstage Ventures and former CEO of Optimost/Autonomy;
– Bill Baker, former GM of Microsoft SQL Server and the Business Intelligence product group;
– Alan Axelrod, founder of Alexrod Capital Management and former investment banker in the media group at Goldman Sachs;
– John Cunningham, general partner of Clear Fir Partners and a board member at AudienceScience and InfoSpace.
The funding will enable Optify to accelerate its development efforts and invest further in sales and marketing.
In conjunction with the financing, David Pesikoff, co-founding partner of TPP, will join the company’s board of directors.
Optify, which had closed a $2.75m funding round in October 2008, has built a service for marketers that is designed to allow both large and small enterprises to execute SEO campaigns, use Twitter for business, convert and track visitors from first visit to revenue, and analyze and share results.
Business and consumer websites that have used the company’s software include LexisNexis, Microsoft, Marchex, SchemaLogic, Corensic, The St. Petersburg Times, Payscale, AdReady and Varolii.