Kleiner Perkins Caufield and Byers (KPCB) has launched the $250m sFund, which aims to invest in entrepreneurs inventing social applications and services.
Amazon.com, Facebook, Zynga, Comcast, Liberty Media, and Allen & Company LLC, have committed to invest in the initiative and serve as strategic partners.
The new investment vehicle will be led by KPCB partner Bing Gordon, former chief creative officer and longtime executive at Electronic Arts and board director of Amazon.com and Zynga. 10 U.S. partners working on the fund include Chi-Hua Chien, John Doerr, Eric Feng, Bing Gordon, Lila Ibrahim, Randy Komisar, Aileen Lee, Matt Murphy, Ellen Pao, and Ted Schlein. Another four KPCB partners in Shanghai will extend the sFund’s reach in China.