ChaCha, an Indianapolis, IN-based company that operates a real-time, human-powered, free answers service, has closed a $20m round of financing.
Investors include new backers VantagePoint Venture Partners (www.vpvp.com) and Rho Ventures (www.rho.com).
In conjunction with the funding, Richard Harroch, Managing Director and Global Head of M&A at VantagePoint Venture Partners, and Mark Leschly, a Managing Partner at Rho Ventures, will join ChaCha’s board of directors.
The new capital will allow the company to continue to expand its service, which helps advertisers to connect and dialogue with users who ask questions via SMS text, online, Twitter, Facebook app, iPhone app, Android app, and voice. ChaCha also intends to deploy a new MMS service that will deliver movie trailers, other video, coupon images, and rich media ads to any phone.
Customers include major brands such as Paramount, AT&T, Palm, Johnson&Johnson, P&G, Coca-Cola, McDonald’s, Sonic, and presidential political campaigns.