RatePoint Inc., a Needham, MA-based provider of customer reviews, testimonials and online reputation management services, has closed a $7m Series C round of funding.
This investment, which was co-led by Prism VentureWorks, .406 Ventures, and Castile Ventures, brings the total amount raised by the company to date to $23.5m.
Launched by the founders of GeoTrust, RatePoint provides small businesses with the opportunity to participate in the online review process responding to unhappy customers or negative feedback before it’s posted online.
The review process verifies actual consumer reviews for authenticity so businesses know they are communicating with one of their customers. Once authenticated reviews are collected, RatePoint provides a variety of solutions for small businesses to promote reviews to existing and potential customers.