XGraph, a New York, NY- and Redwood City, CA-based innovative advertising company that uses social network analysis for ad targeting, completed a $3.75m first funding round.
The investment was led by Rho Ventures.
In conjunction with the funding, David Carlick, a venture partner at Rho Ventures, will join the company’s Board of Directors.
By partnering with Web publishers, social media providers and Web-wide infrastructure firms, XGraph is able to use proprietary social network analysis methods to identify Audiences for advertisers that want to reach their highest quality prospects at scale.
This funding will support sales and marketing efforts.