AdSafe Media, a New York, NY-based provider of a system that rates the brand safety of content on commercial webpages, enabling advertisers to ensure the proper placement of their display advertising, has closed a $7.25m Series B funding round.The investment, which was led by Atlas Venture, will allow the company to develop its product portfolio and expand aboroad.
AdSafe currently provides its customers with a Brand Safety Firewall that enables brands, agencies and ad-networks to prevent advertising from appearing on publisher web pages that do not conform to brand guidelines. In addition, the Content Monitoring Platform enables ad-networks and publishers to identify and segment problematic site content, increasing monetization of display inventory.
The company has already identified new solutions to be launched shortly. They include an enhanced version of its current product in market, Network Monitor 2.0.
AdSafe also operates offices in Santa Barbara, CA, and London, England.
FinSMEs
07/07/2010