The investment was led by OpenView Venture Partners of Boston.
The new capital will allow the company to continue to grow through acquisition, and development of its platform, and to further extend its global reach, with investment in tools for social media and publishers.
Founded in March 2008 by panel industry veterans Matt Dusig and Gregg Lavin, uSamp today operates through 90 team members in its offices in India, Connecticut and London.
The company’s proprietary panel can count on registered participants from North America, South America, Europe, Australia, Asia and Africa. Top segments include automotive, food and beverage, financial services, travel, gamers, entertainment, healthcare, and telecommunications.