Resonate Networks, a Reston, VA-based online ad technology company that enables advertisers to define rich audience profiles from a combination of over one thousand attitudinal and traditional attributes, closed a $5m Series A financing.
The round was led by Greycroft Partners and iNovia Capital.
In conjunction with the funding, Ian Sigalow, Partner at Greycroft Partners, has joined Resonate’s board of directors.
The company will use the funding to conduct research and development activities, as well as continue to grow its sales and marketing presence with brand and corporate social responsibility advertisers.
Launched in 2009, Resonate has pioneered the Attitudinal Targeting™, a new method for reaching consumers based on their values, beliefs, and attitudes. Its proprietary methodology and patent-pending Quality Visitation Indices™ help brand advertisers and agencies better identify, connect and engage with desired audiences online.