Martini Media Network, a San Francisco, CA-based media company dedicated to engaging affluent consumers on-line, has completed a $6m Series B round of financing.
The investment was led by Reed Elsevier Ventures, with participation from Granite Ventures and Venrock, which incubated the company and provided Series A financing.
The capital infusion will enable the Martini to invest in its Affluent Data platform, and expand sales, research and publisher relationship operations.
In conjunction with the round of funding, Kevin Brown, partner at Reed Elsevier Ventures, and Chris McKay, managing director at Granite Ventures, have joined Martini’s board of directors. Other members of the board include Skip Brand, CEO of the company, Brian Ascher, partner at Venrock, and Greg Coleman, President and Chief Revenue Officer of The Huffington Post.
Martini Media Network currently helps over 200 premium business and luxury advertisers reach American consumers with household incomes over $100,000, who represents 25% of the US internet population.