BigDoor, a Seattle, WA-based startup that provides a platform to power game-like mechanics for website publishers, has raised $5m in its second round of funding.
The investment was led by venture capital firm Foundry Group.
In conjunction with the financing, Brad Feld, a managing director of Foundry Group, has joined the company’s board of directors. He currently sits on the board of Gnip, Gist, Standing Cloud, Oblong, and Zynga for Foundry Group.
BigDoor offers a platform enabling companies to create game mechanics and loyalty programs (through the provision of points, badges, levels, leaderboards, virtual currency and virtual goods).
The company’s API and platform can be accessed by anyone through an automated registration process at www.bigdoor.com.