TRA, Inc., a media planning, measurement and analytics software company, has raised $18.2m in a Series C financing round.The investment was led by Intel Capital, which committed $10m, and includes participation from existing investors Arbitron and WPP.
The company will use the funds to expand its markets, to continue technology innovation, to acquire data and hire additional key personnel.
TRA’s Media TRAnalytics® is a patent pending Web-based business intelligence system that matches TV ad exposures to purchases of the products being advertised, enabling media analytics and buying based on actual sales.
FinSMEs
26/05/2010