Localytics, a Cambridge, MA-based provider of a real-time mobile analytics service for smarthone publishers, has closed its first round of funding.
The investment, which was led by Launchpad Venture Group and New York Angels, follows the launch of Localytics Enterprise Mobile Analytics, the company’s mobile analytics service for iPhone, iPad, Android and BlackBerry app publishers.
Localytics will use the funding to expand the services and features of its Community and Enterprise Mobile Analytics services.
The company first offered its free, Community mobile analytics solution last year to give Android, Blackberry, iPad and iPhone application publishers real-time reports and insights into how customers use their apps.
App developers and owners use Localytics to track usage and custom events, dynamically generate custom segments and chart results with hourly granularity.
Localytics Enterprise service builds on the Community version, adding support for location services, custom chart templates and export APIs for integrating mobile analytics data with other enterprise reporting packages.
Brands and publishers already using the company’s service, which is available as a fully hosted or licensed, first-party analytics solution, include CardStar and KAYAK.
In conjunction with the funding, Avi A. Fogel, of Majorlee Investments and a member of both Launchpad and NY Angels, joins the company’s board of directors.