Demdex, a New York-based provider of online audience management solutions, has secured $6m in Series A funding.
The round was led by Shasta Ventures, with participation from existing investors First Round Capital and Genacast Ventures, a venture fund affiliated with Comcast Interactive Capital.
The new funding provides the company with the resources to expand its audience management capabilities.
Demdex provides audience management services for powering dynamic, multi-channel data strategies online through a single point of integration. Its solution is currently being used by recognized brands across diverse industries including automotive, travel, media & entertainment, and e-commerce.