, a Palo Alto, Calif.-based provider of a solution which enables its e-commerce customers to re-engage with visitors to their site via personalized display ads across the Internet, raised $7m in Series C round of funding.
The investment was led by from Bessemer Venture Partners (BVP).
This round, which has brought the total funding the company has raised to date to to $24m, comes after the relocation of Criteo’s corporate headquarters from Paris, France to Palo Alto, Calif., in response to rapid growth and strong demand for its innovative retargeting solution.
The new capital eill enable the company to continue its U.S. expansion effort, which include the build out of new data centers across the country, as well as additional infrastructure, talent and R&D investments to optimize its service for customers worldwide.
In conjunction with the financing, Byron Deeter, partner at Bessemer, joins Criteo’s board of directors.