The new funding is in addition to the initial $10m Series B financing announced in November 2009, bringing the company’s total funding to date to $20m.
The company will use the new funding to support the company’s continued expansion, including further development of the Caring.com site, its local eldercare services directory, and new marketing programs focused on customer acquisition and engagement.
With one million unique monthly visitors, Caring.com is a trusted source of eldercare information and community on the Web. Its offerings include original articles, tools, advice from more than 50 experts, a community of caregivers, and a comprehensive directory of eldercare services.
In conjunction with the fuunding and as part of its plans to focus on customer acquisition and engagement, the company announced the arrival of Robin Joy as Vice President of Marketing.
Update News 03/05/2010 Caring.com Receives Funding from Intel Capital